After months of waiting, Google finally released an update for its own iOS app and also for the Chrome browser. And with them came the so-called privacy labels, an imposition by Apple for all applications available on the App Store, in order to reveal what types of data are collected by the software. The disclosure drew the attention of DuckDuckGo, a rival search engine focused precisely on anonymity.
Through social media, the company drew attention to its own privacy label, which had been available since the imposition began, and compared it with those published for the Google app and Chrome. The emphasis is mainly on the first, able to obtain information on practically all aspects of a user, whether he is connected or not with a giant account.
Among location histories, identifiers, usage data and diagnostics of the device itself, the research app can also collect contact information, payment methods and search and access history for websites. All for the sake of delivering a personalized experience, both when it comes to ads and in search results, which try to adapt to interests in order to deliver more appropriate pages.
While the labels disclosed by Google differentiate between what is disclosed to advertisers, developers or linked to the functionality of the application itself, the same cannot be said of DuckDuckGo. As the company itself indicates, in the case of the browser focused on privacy, no information is collected, as long as its use does not depend on logins or supply of data for the adequacy of advertising or search results.
It’s not as if the level of follow-up practiced by Google was a surprise to users who follow the technology news, but according to DuckDuckGo, the company tried its best to “hide” this information until it was no longer possible to keep it confidential. . The company refers to the delay in the release of updates, with such indications also being mandatory since the launch of iOS 14.
In the “scolding”, DuckDuckGo highlights the fact that it is the second most downloaded browser from the Apple App Store, behind only Google Chrome, and places itself, again, as an option focused on privacy and not involving data collection. The application can be configured as the default iOS browser and also as the main search engine of the system, allowing users, if they wish, to reduce the collection of information by the Google ecosystem.
At the end of February, the same delay in releasing information was mentioned in relation to YouTube and Gmail, two apps that were also not updated for some time due to the new rules of the Apple App Store. The rules also put Apple in conflict with Facebook, which stated, among other things, that by demanding this transparency, Cupertino’s company interferes in the advertising market and in the form of small businesses, which depend on digital advertisements, to reach their customers from most effectively.
Already according to Apple, the goal is to make users make better choices when downloading applications or better understand the permissions given to each of them. To access the information, simply access the page of the desired application in the App Store and scroll to the section “Privacy of the app”, which brings all the indications and also allows access to more details about each one of them.
Source: DuckDuckGo (Twitter)