Model Hailey Bieber, wife of singer Justin Bieber, has been sued for violating laws protecting trademarks in the United States. The interpreter may have to use another name for her brand new line of cosmetics ‘Rhode’, whose name is the same as that used by a clothing firm since 2014.
The founders of the aforementioned company, Purna Khatau and Phoebe Vickers, have waited for the mannequin, whose middle name is precisely Rhode, to put their new products on sale, on June 15, to go to court and demand that their items be presented on the market under another name. Also, in court documents obtained by ‘Entertainment Tonight’, the two plaintiffs point out that Hailey tried to buy the rights to the trademark, something to which they flatly refused.
In this way, and always in accordance with her version of events, Hailey Bieber would not only have taken away their brand, but also would have done so being fully aware that she was committing an irregularity. According to both businesswomen, the emergence of a brand like theirs could have a very negative impact on their market position, taking away part of the identity that differentiates it from the competition.
Hailey Bieber has not yet ruled on this controversy, but surely her lawyers have already set to work to counter-argue with her rivals or, in the event that she has all the ones to lose, develop a shock plan to avoid the most pernicious effects that would result from a ruling against her. And it is that Khatau and Vickers demand an economic compensation in proportion to the benefits generated by this line of cosmetics, as well as that each and every one of the articles that do not comply with the regulations be withdrawn from the market.