Lady Gaga’s Producer BloodPop Ventures into Game Production with Genpop Interactive

Itziar Morte

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Grammy-winning musician BloodPop has announced the formation of Genpop Interactive, a new game studio focused on creating original, next-generation titles. Co-founded alongside former Bandai Namco executive Aubrey Tennant, the studio aims to develop games that drive forward the next generation of music, fashion and gaming culture. Genpop Interactive’s first game is described as an “ambitious” third-person shooter that is expected to break away from the game industry’s reliance on re-releases and existing franchises. The studio has raised £5.3m in funding from investors and has over 25 developers who have previously worked on League Of Legends, Red Dead Redemption 2, The Sims, and Halo Infinite.

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