Selena Gomez spoke about why it would not have been possible to launch her makeup line ‘Rare Beauty’ 3 years ago.
For Selena Gomez this 2020 has been a year full of achievements. After spending 5 years without releasing any musical material, this year she released her album “Rare” which let us see another side of Selena, as this album is very personal. She also collaborated with BLACKPINK on one of the most popular songs of the year, “Ice Cream”, and of course, she launched her own makeup line, ‘Rare Beauty’, which has been a huge success.
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In an interview with People magazine, Selena revealed that she did not think launching her beauty brand was possible if she had tried to promote it a few years ago.
“We worked on it for two years, so I was very excited and nervous. Makeup is a difficult world. I didn’t expect what happened next [del lanzamiento]. It went very well and I think it seemed very timely, although we had planned it for a few years, “said the singer.
Then the interpreter of “Lose You To Love Me” added:
“I don’t feel like ‘Rare Beauty’ would have been possible three or four years ago. Now I understand how it feels to be on the other side, comparing myself or thinking that I need to look more like that or more like that to fit in. “
”It sure could take a toll on you. We are not all a certain way and we are not meant to be. It is fair to say that I am one thousand percent on the journey with consumers “, then he said,“It is not easy for everyone and I want people to know that they are not alone.”
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Selena has been on quite an emotional journey in recent years. She has been open about her constant struggle with depression and bipolar disorder, inspiring her fans to open up as well. Through Rare Beauty, she has created a mental health fund with the goal of making things easier for those seeking therapy, medication, or other forms of mental health treatment.
At the beginning of the year, Selena presented her makeup line through Instagram with the same purpose, in the published photograph you can read the phrase “You are rare” and in the description it says the following:
“Our mission is to shape conversations around beauty, self-acceptance and mental health. We want to help people have more access to care and services, and help people feel more authentically connected to each other and less alone in the world. “
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