More than three years after the singer and founder of Rare Beauty debuted with platinum blonde hair for the first time, now Selena Gomez She showed her dramatically different selfie in the mirror that she shared on her cosmetics company’s Instagram feed.
Gomez revealed the icy, platinum hue, styled in soft waves, in the selfie she captioned, “New Look.”
Justin Bieber’s ex-girlfriend went on to say that the big color change will end up influencing the makeup shades that she also begins to wear. “I need to choose new lip and blush shades from Rare Beauty now,” added Gomez.
“This blonde is unique to heras we had to make sure there was an equal balance of cool and warm for her skin tone. It is a more daring look and perfect for the summer, “they said.
The duo began by highlighting “all the hair on his head” with Joico’s Blonde Life Lightening Powder and 30 Volume Developer before letting it process and applying a demi-permanent toner.
“We finished the process with a full treatment of In Common’s Crystal Cashmere to lock everything in and bring her hair back to life. The whole process took 200 sheets, several bowls of bleach, and 8 hours of hair magic,” said the colorists. “It’s definitely worth it! Her hair looks and feels amazing.”
It didn’t take long for fans to start freaking out over the star’s cool hair color, and many folded the look. “Blondelena”.