Joaqun Cordovero, real name of the artist born on August 1, 1999.
The Argentine urban music singer Seven Kayne, who leads the second local group of the scene and prepares the release of his album in 2021 with which he hopes to make the leap to the conquest of Latin America, said he believed that one of the secrets to success is “having the strength to get together with people who do you good”.
“I think the most important thing is how you surround yourself, your circle can lift you up or it can sink you”, affirmed InsTra Joaquín Cordovero, real name of the artist born on August 1, 1999, who began accompanying his brother with the guitar in various rock bands until at 17 he got hooked on improvisation competitions in the northern squares of the Buenos Aires suburbs.
There he met references such as Khea and Midel, and that friendship led him to work with Omar Varela, creator of Mueva Records, and to release his first songs: “Si te hurtimé” -which obtained wide recognition-, “Atrapado”, “Lento “and” Three roses. “
In 2019 he continued with the premiere of the singles “Buenos aires”, “If it was not like that”, “A my way” and “One week”, which accumulate millions of views on YouTube. At that time he opened shows by international artists such as Daddy Yankee and Ozuna, he played at the Lollapalooza and was also called to work in Mexico.
In 2020 Seven Kayne released the songs “Decime”, “Deja vu”, “Con Otra”, “WAVE” and “Eyes on my Ice”, and prepared “7 Secretos”, the announced album that will be released in 2021.
With more than a million followers on Instagram, 182 million streams on Spotify and more than 125 million views on his official YouTube channel, the artist is no longer a rising promise, but a reality.
SEVEN KAYNE – WITH ANOTHER
– InsTra: How did you come to sing?
– Seven Kayne: I was a fan of freestyle and was trying to improve that in square competitions. There I met Midel, who was one of the best rappers in Zona Norte, where I’m from. He was a very fanatic and when I was able to cross him in the square I tried to share time with him until we became very friends. A group was formed that we got together every day to do freestyle at home and little by little that turned to the music side. We did not want to fight so much but to specify songs, and by chance it turns out that Midel and Ass, another of the boys in the group, had gone to school with a girl who was a producer and was Omar Varela’s partner, Mykka, and the two were pillars of what would be Move Records. There we were able to take what our music was to a study.
– T: You met Khea too.
– SK: I’m from Acassuso and I used to hang out in the plaza with Midel, and Khea is Midel’s friend from school too, so he was there in the group.
– T: In your music the guitar is always present; you managed to get it into urban music.
– SK: The guitar, my videos and my music as it sounds is always my guide, it comes from my brain. In the first year I had producers, I was getting to know the field of studies but they didn’t teach me much. I reckon they didn’t see the potential in me and since last year I got into production fully and became a producer. I am producing all my music by myself from my computer and I collaborate with other producers, so the inclusion of the guitar comes from my soul.
– T: What were your musical influences?
– SK: I was not a fan of Argentine music or Spanish-speaking music, I would say that until recently. Since I was a child, my family took me to the side of music in English. When I got to know rap and freestyle here, it was only there that I had my first contacts with hip hop. I started researching outside hip hop because I understand that the culture comes from there and there I began to seriously see where it was born and where things come from. That was born from seeing the freestylers here, people like Midel, who is the closest person who marked me, and then two who for me are ‘senseis’ who are Ysy A and Duki, who since I follow them in the squares they said in his interviews “listen to Travis Scott and Kendrick Lamar.” My mother from a very young age who showed me everything that is rock, from Pink Floyd to Rush. I went to see Rush, I ended up being a fan.
“The most important thing is to be aware, recognize and have the strength to hang out with people who do you good””
– T: Did you consult Duki, Khea, Ysy or Midel? Did they explain everything you had to know?
– SK: Totally. This I love to clarify, in all this space and all this time Duki and Ysy were examples to follow, they were showing how to do it. With Khea we were very on par, learning from 0 to 100, and Midel was always a few steps ahead in this rhyme and always gave me the space to improve. But I can say that none of this and nothing that I know today was taught to me, I learned everything. The production thing, yes, I sat down with producer friends who helped me move forward, but in terms of composition, microphone, lyrics and beats, it was from looking at the example, processing, wanting to study, continuing to learn more and more to get to where I got today, that I feel satisfied but I understand that I have much more to learn.
– T: How did you experience the risk that fame implies? How did you avoid getting dizzy with that?
– SK: I think the most important thing is to be aware, acknowledge and have the strength to hang out with the people who do you good. In the square they were my friends and the first year of my degree it was my family. I shut myself up with my family and added my brother to my team to accompany me. After all that year and that process, back I had to reorganize myself and I had to face taking my brother out to relocate him to a place so that he would make us both better. In 2019, I moved and went with my friends because I needed to nourish myself, tan myself and be making music all day. By the end of the year, when that environment was becoming toxic, because we were locked up all day, the universe led me to move alone. Changing the environment, detoxifying it and creating this healthy environment is what keeps me balanced.