Subway Restaurants’ Unique Marketing Strategy: Change Your Name to Win Big
In the past, Subway restaurants relied on playful monkeys or catchy jingles [12 inches for $5!] to sell their sandwiches. But times have changed. The fast-food chain, which boasts the most franchises worldwide, has now shifted to using strange stunts to generate buzz on social media and quirky news websites.
And it’s working!
Subway’s latest advertising creation falls into this category. They are running a “contest” open only to residents of the United States, with a grand prize worth $50,750. Participating is simple: legally change your first name to Subway and register on the subwaynamechange.com website.
Yes, you read that right. If your name is John Smith, you could change it to Subway Smith and be eligible to enter the contest.
The $50,750 prize is divided as follows: $750 to cover the legal fees associated with the name change and $50,000 in Subway gift cards. We did the math, and assuming a $15 meal deal (being quite optimistic about future inflation), the lucky winner would be entitled to a whopping 3,333.33 recurring delicious Subway meal deals.
Let’s say there are 365 days in a year (which is true almost three out of four times), our friend, now known as Subway, would have enough food to enjoy a Subway sandwich meal deal every day for 9 years and 48 days.
While it may not last a lifetime (although you never know…), it’s certainly enough to get tired of a warm 12-inch steak and cheese sub, topped with Swiss cheese, on Italian bread.
Subway’s unconventional marketing strategies continue to captivate consumers and create a unique brand experience. So, if you’re up for the challenge, why not change your name and embark on a nine-year Subway adventure? Who knows, you might just become the envy of all your friends and family.