Taylor Swift’s Eras Tour is on track to become the highest-grossing tour in history, according to a report in Pollstar. The global trek, which began in 2023 and will continue into 2024, is estimated to gross over $1 billion, with a final gross of around $1.4 billion. This would make it the first tour to reach the billion-dollar mark and potentially surpass the current record held by Ed Sheeran’s Divide Tour, which grossed $776.4 million over several years.
Pollstar’s estimates are based on the face value of the tickets, which range from under $500. However, the actual amount of money being spent on the Swift tour by consumers is much higher, with resold tickets going for several times their original value on the secondary market. The average face value for Swift’s nightly concert tickets in the US is $253.56, but tickets are now selling into the four figures on the secondary market.
The tour’s success is not just limited to ticket sales. An online research group, QuestionPro, estimates that the US leg of the tour will generate $5 billion in economic impact in the cities where Swift performs. This is more than the gross domestic product of 50 countries.
If the tour continues to generate high ticket sales and adds international dates, Swift could potentially become a billionaire from the tour alone. Experts estimate that she could keep around $500 million in revenue from the tour, but this figure could be even higher if the average ticket price is closer to $700, as some experts suggest.
The Eras Tour has faced some challenges with ticket sales, with Ticketmaster experiencing server crashes during the verified fan presale. The onsale for some dates had to be delayed and eventually canceled due to high demand and insufficient ticket inventory. Despite these challenges, the tour is still expected to be a massive success and potentially break records.
Overall, Taylor Swift’s Eras Tour is set to be a historic and record-breaking event in the music industry, solidifying her status as one of the biggest and most successful artists of our time.